Photo by Yoel Ben-Avraham
For over three decades, Frank Siccone has delivered a wide range of services to a diverse group of clients. Essential to the success of every program we offer is a keen appreciation of the role people play in determining how well an organization performs. Leadership is a people skill. Learning how to communicate, influence, persuade, and motivate people is what we teach.
The practical tools we employ--goal setting, project management, decision making, problem solving, conflict resolution, strategic planning--all require people smarts. 
Siccone Institute is no longer in business.

Frank Siccone is simply an outstanding executive coach and trainer.  I’ve had the pleasure of working and teaming with Frank at JWT, Publicis Dialog, and USTA. 

Frank is a consultant who effectively dives into the intricacies of an organization’s business and business challenges.  He thoughtfully helps analyze and develop a plan to work toward opportunity and solution.  I always look forward to working with Frank.

At USTA, Frank conducted executive level coaching that exceeded expectations all the way around.  Frank conducted various communication related all-staff training.  He is an exceptional teacher and speaker.  He is very well received and the staff asks when he will come back.   Frank has without a doubt impacted the way our senior leadership team and staff conducts business and communication. 

I highly recommend Frank Siccone to any company who wishes to hire a dynamic, wise, and results oriented executive coach and trainer.

Kate Walker, Director of Human Resources, USTA Northern California

Frank Siccone is the exemplary facilitator.  He does what he does with
grace, with courage and with humor.  He has been of great help to our
company.

Michael E. Gerber
Author of The E-Myth Revisited
Siccone Institute Clients

Corporate Clients
  • Accredited Home Lenders 
  • American President Lines
  • Chevron 
  • Cisco Systems
  • DocuSign
  • E-Myth Worldwide
  • Fluke 
  • Intel
  • International Orange
  • Jenny Craig
  • KLA Tencor
  • Lyon’s Restaurants
  • McGrath RentCorp 
  • Pepsi-Cola 
  • Sprint 
  • Sun Microsystems
  • Supercuts 
  • Survey Monkey
  • Quantum
  • Walmart Global eCommerce, Walmart Labs
  • WYSE Technology 

Marketing Communications/Advertising Agencies
  • American Association of Advertising Agencies 
  • Bozell
  • Carat
  • Draftfcb
  • GMO/Hill Holliday
  • Goodby, Silverstein and Partners
  • Grey Advertising
  • JWT 
  • MCA high tech public relations
  • McCann Erickson
  • Organic
  • PJA advertising and marketing
  • Publicis Dialog 
  • TBWA Chiat Day  
  • Young and Rubicam 

Nonprofit Organizations
  • American Society of Plastic Surgeons
  • American Society of Aesthetic Plastic Surgeon
  • Dignity Health
  • Green For All
  • Haight Ashbury Free Clinics
  • San Francisco AIDS Foundation
  • Saint Mary’s Hospital
  • U.S. Tennis Association
  • University of California Press

Government Agencies
  • California State Department of Corrections
  • California State Department of Education
  • California State Department of Social Services
  • City of Richmond, CA
  • City of San Carlos, CA