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       Siccone Institute
(415) 922-2244

Effective & Persuasive Presentations

Picture
Photo by Robert Scoble
Frank Siccone has conducted presentation skills training for many corporate clients. His approach is unique in two significant ways. While he does cover tactical concepts essential to delivering more polished presentations, he takes a much more strategic approach—focusing on what results you want to achieve through your presentation. Secondly, Siccone shifts the model from selling your ideas to facilitating the buying behavior on the part of the audience. This necessitates a good understanding of what motivates purchasing decisions, as well as appreciating different communication styles.

Training Objectives 
  • Communicate ideas with greater clarity and conviction.
  • Create more stimulating and memorable presentations to engage audiences more fully.
  • Increase your powers of persuasion by matching your style and structure to your audience’s needs.
  • Gain greater confidence in your ability to deliver presentations that produce results.
  • Acquire preparation techniques and presentation tools to improve the effectiveness of your communication.

Training Outline
Planning Presentations  
  • Thinking of Communication in 3D
  • Defining the Presentation Purpose and Intended Result
  • Understanding the Value Proposition
  • Writing a Presentation Objective 
  • Recognizing Different Communication Styles
  • Creating Strong Openings and Powerful Closings
  • Incorporating Persuasive Appeals

Designing Presentations  
  • Learning 7 Ways to Structure a Presentation
  • Matching Presentation Strategy and Structure to Communication Styles
  • Writing a Presentation Strategy 
  • Avoiding Common Mistakes: The Do’s and Don’ts of PowerPoint
                                     
Delivering Presentations 
  • Engaging Your Audience through Eye Contact, Body Language and Vocal Variety
  • Alleviating Anxiety
  • Answering Questions Effectively
Just wanted to say thanks for the great presentation skills workshop!!!  It
was very inspiring and useful, I highly recommend it for anyone who does any sort of presentations.  Totally worth taking the time out of our busy schedules!

Kerry Lange
VP, Operations, Managing Director
Ammo Marketing



I am so happy that I had an opportunity to participate in your
presentation skills program. Your program provides people with a solid
understanding of how to deal with anxiety, how to prepare your material
and how to effectively command a room with your presence. Since
public speaking is something that can give even the most seasoned
professional anxiety, your ability to cultivate a positive and friendly
education environment that made everyone feel comfortable was impressive. It made what has the potential to be embarrassing and
painful, enjoyable and all the more effective. 

Gregory Kennedy
Sr. Art Director
Carat Fusion



For a list of business clients click BUSINESS SERVICES 
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